Musaafer | Brand Assets
Welcome to the official Musaafer Brand Assets page. Below you’ll find downloadable resources that represent the heart of our brand — a visual identity inspired by the spirit of discovery, luxury, and authenticity. Our story began with a journey across India’s 29 states in pursuit of forgotten recipes, cultural depth, and regional traditions. That journey continues in every design detail, menu item, and guest experience. Please use these assets respectfully and in alignment with our brand ethos.
01
Logo
The Musaafer logo is a refined, typographic wordmark that captures the essence of exploration, heritage, and modern sophistication. Rendered in an elegant gold tone, the mark is emblematic of Musaafer’s role as a storyteller of India’s culinary traditions — curated through a journey across its 29 states.
02
Typography
Musaafer’s typography blends elegance with readability, reflecting both tradition and sophistication. Our signature accent font, Satisfaction, is used sparingly—primarily for the Musaafer wordmark or decorative highlights. Times New Roman is our core typeface, offering a timeless, versatile feel across brand materials. For clarity in functional text like menus and descriptions, we use Calibri, ensuring clean, modern legibility.
03
Menus
Musaafer’s menus reflect the brand’s refined and intentional approach to storytelling through design. While layouts may vary by experience—à la carte, tasting, brunch, or private events—all menus maintain consistency through thoughtful use of Times New Roman for headings and structure, and Calibri for clear, modern readability in descriptions. Designs are clean, spacious, and elegant, with editable PSD templates available to ensure brand alignment. If a specific menu format is not available, please request the appropriate file to maintain consistency.
04
Graphics
This section showcases a curated collection of Musaafer’s visual content—from social media graphics to flyers and promotional designs. These examples highlight our consistent use of layout, typography, and refined visual storytelling. Each piece reflects the brand’s distinctive voice and taste, balancing tradition with modernity. Consider this an inspiration board—demonstrating how design can be both cohesive and creatively expressive within the Musaafer aesthetic.
